![]() ![]() Targeted marketing is a result of companies analyzing the data they collect from users.Search data usage allows companies to gain insights into users’ interests and preferences through the analysis of their search queries.Online tracking through cookies and other mechanisms allows companies to follow users across websites and build a profile of their interests and preferences.Facebook collects vast amounts of data from user profiles, clickstream data, purchase history, and search data.This article will explore how Facebook uses search data to tailor its services to users and how this data is collected, analyzed, and utilized. This data is then analyzed and utilized to create customized advertising, among other things. The platform collects vast amounts of data from various sources, including user profiles, clickstream data, purchase history, and search data. ![]() However, many users are left wondering how Facebook knows their interests and preferences, particularly when it comes to their search history on Google.ĭata collection is a fundamental aspect of the digital age, and Facebook is no exception. Social media platforms like Facebook have become ubiquitous in our daily lives, offering a platform for connection and communication with friends and family. The internet is a vast and complex network of information where data is collected and analyzed at every turn. ![]()
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